What is your favorite tool for tracking key website metrics and why?
1. SEO Site Tools
SEO Site Tools is a great Chrome plug-in to use when checking website metrics for potential link partners. You can quickly and easily check PageRank, page elements, external page data and social media statistics.
- Josh Weiss, Bluegala
As the Web transforms from documents to apps, the traditional metrics of number of visitors and page views are becoming less and less important. Because of this, Mixpanel has a solution that gives you true insight into what matters — your customers and their use of your Web app. Not only can you use Mixpanel to gather valuable data, but also you can automate email retention based on that data.
- James Simpson, GoldFire Studios
KISSmetrics takes general Google Analytics data, which is great, and adds granularity around the people who are using your site. Being able to access that level of detail enables you to test content and design much more effectively. The costs are quite reasonable, which is obviously valuable on a lean startup budget!
- Aaron Schwartz, Modify Watches
4. Crazy Egg
Crazy Egg shows you heat maps of what your website visitors are doing. Heat maps allow you to see hot spots that detail your Web pages. You can see where people are clicking, where they are slowing down to read carefully and more. I’ve found heat maps can be a great tool to analyze each part of a website to see where improvements can be made.
- Dave Nevogt, Hubstaff.com
BannerOS, a website management tool by BannerView.com, ties all the systems we use for our website, such as blogging, email marketing, transaction processing, event registration, etc., into a single platform. With BannerOS, we can easily track visitors throughout our entire website to see what they’re doing. It’s helped us gather insights into our visitors’ habits and adjust our marketing efforts.
- Mark Cenicola, BannerView.com
6. Visual Website Optimizer (VWO)
The A/B testing functionality of Visual Website Optimizer is golden. VWO allows you to edit text and track goals. It divides viewers into categories. Some see “free,” some see “complimentary” and some see “buy one, get one,” and we compare the results to see which converts better. It gives great insight into buyer behavior.
- Jim Belosic, Pancakes Laboratories/ShortStack
7. Google Analytics
Google Analytics is free and has absolutely everything you could want to track your Web analytics. It’s also user friendly. It has amazing metrics and API integrations. The possibilities are endless.
- Kevin McGann, GraduationSource
Piwik is a free and open-source Web analytics tool, and its features are very comparable to Google Analytics’ features. Piwik runs on your own servers, which gives your business complete control of your own data.
- Adam Lieb, Duxter
Intercom offers us fantastic insights into our users’ activities. It shows us how often they log in, when they log in, what they do during their visits, whether they’re visiting us more or less, etc. You can then send target messages to specific users based on metrics you set. It’s great if you want help with conversions and retention.
- Liam Martin, Staff.com
Optimizely allows easy A/B split testing for your website. Just a few lines of code, and you’re on the way to really optimizing your home page and internal landing pages.
- Michael Quinn, Yellow Bridge Interactive
My favorite tool for tracking key website metrics is Moz. Moz helps you understand the relationships between content, search marketing, social activity, brand mentions and inbound links. Besides providing analytics, Moz is really helpful because it provides you with actionable next steps. It always leaves you with something to improve.
- Sarah Schupp, UniversityParent
Chartio is a visual dashboard that is easy to set up and ridiculously intuitive. It lets you pull in metrics from different sources, drag and drop them based on priority and create appropriate graphs for things you need to visualize. You can also create different project boards if you want to split metrics for your websites, blogs and apps. I believe the first couple months are free, too.
- Heidi Allstop, Spill