By Heidi Cohen
Blogging: Why Top 10 Lists Rock
There’s a Top 10 List for just about everything imaginable.
Why? Because lists are easy to create and consume.
Ten is an important number. You’ve 10 fingers and 10 toes. Even the bible uses the number 10. There are 10 commandments.
As the Queen of Lists, a title conferred on me by List.ly’s co-founder, my friend Nick Kellet, I love them because they perform and there’s research to prove it.
According to List.ly, lists rock!
- 99% of blogs use lists.
- 57% of blog posts use lists.
To understand how the mechanics of Top 10 Lists work, let’s look at the New York Times Bestseller list. It has 20 titles on it. Instead of going through the massive list of books in a given category on Amazon, you can just check the bestsellers.
This streamlines your buying decision to a manageable number of options and you figure that if a lot of other people bought a specific book, it must be good. This is the logic behind James Surowiecki’s The Wisdom of Crowds where the information from a large group is better than that of a single person.
Based on my experience marketing 6 book clubs, I know that when a book made the New York Times Bestseller list, its sales increase significantly.
Research by Mathew S. Isaac and Robert M. Schindler entitled “The Top-Ten Effect: Consumers’ Subjective Categorization of Ranked Lists” and published in the Journal of Consumer Research reveals that people use ranked lists and exaggerate the differences between them. Numbers ending in 0 or 5 were the best. Bottom line: Top 10 Lists rock!
10 Tricks to include “Top 10 Lists” in your content
Here are 10 tricks to include Top 10 Lists in your blogging and editorial calendar. Of course, you need to add diversity to your content diet.
Where possible, leverage the power of Top 10 Lists. If you’re creating a list that has more than 10 items, make the list end in a 0 or 5.
What has your experience been creating Top 10 Lists?
Heidi Cohen is the President of Riverside Marketing Strategies.
You can find Heidi on Google+, Facebook and Twitter.
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