How to Stop Your Welcome Email From Being a Dead End

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By Wesley Yu A dead-end welcome email is a wasted opportunity. Image source. Your landing page rocks and leads are pouring in. Great! But what’s next? Before that first email newsletter or promo, your subscribers receive a welcome email – the beginning of a new relationship. Welcome emails get leads acquainted with your brand and set expectations for what you’ll ...

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10 Reasons Farmer Chris Soules Will Be the Best Bachelor

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By Erica Abbott zap2it.com Even though this season’s “Bachelorette” didn’t end with an announcement for the next bachelor, there were definite hints to the fact that Chris Soules will be the next bachelor. (Hint, hint the cheers and applause any time Harrison mentioned him in the finale) Hollywood Life exclusively announced last month that Chris was named the next bachelor. ...

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Changing Demographics are Prompting Retail Shifts in Marketing

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By Dario Zadro Copyright: iqoncept / 123RF Stock Photo Retailers continually strive to connect with their target markets, using merchandising, marketing and packaging to make lasting impressions with consumers. And while there are a few consistent, timeless elements to doing good business, the landscape changes frequently for sellers. As a result, retailers consistently fine-tune their marketing approaches by understanding demographics ...

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Can Video Help Learning And Development?

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By Thomas Stocks Learning through visuals instead of getting your head stuck into a textbook is not something new, but it is something that continues to make its stamp on the education world. Video is growing in popularity and the way it is used is being continually broadened. In fact, according to Bombora, a webinar and live streaming specialist, since ...

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Personalizing Customer Interactions Secures Customer Loyalty

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By Oliver Jaeger Back in June I wrote about the importance of creating a great user experience for content creators. One of the areas I touched on was personalization and how that can help separate your website from your competitors. How important is personalization? According to Gartner analyst Gene Alvarez, “By 2018, Gartner predicts, B2B companies with effective personalization on ...

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When the CEO IS the Brand

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By Andrea Obston What do Paula Deen, George Zimmer, Richard Branson, Walt Disney and JK Rowling have in common? All of them are living icons of the brands they created. Through good times and bad (and whether they like it or not) these individuals ARE their companies in the minds of the public. Over the last few years we’ve seen ...

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Mobile loyalty apps: which Australian brands are getting it right?

By David Moth While the alerts are my favourite feature, Qantas hasn’t ignored its frequent flyers. The app allows passengers to manage their bookings, check-in for domestic journeys, and check their flight status. And if you’re worried about checking your emails at the airport, the app also lists the amenities on offer in all of Qantas’ business lounges. Overall I’m ...

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