Spotlight on data privacy: three steps to building consumer trust

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By Glen Hartman Consumer concern about data privacy has shifted over the past decade. More than ten years ago, consumers were concerned when companies such as Amazon analyzed their data to provide them with a recommended list of products they may be interested in based on their purchase habits. Fast forwarding to today, many consumers now expect companies to mine ...

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Top 5 Wearable Tech You Haven’t Heard of Yet

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By Christine Donato When you were a kid did you ever imagine that life someday would be like an episode of The Jetsons? If so, you’re in luck. Forecast calls for 19 billion connected things by 2016, and the wearable technology sector is set to skyrocket from $3-5 billion in revenue to $30-50 billion over the next 2 years. The ...

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7 Ways to Guarantee Your Online Success

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By Warren Knight For any online business, you need to always have more traffic to make sure your business is thriving online. Some businesses struggle to plan how they are actually going to achieve online success and through what avenues they will achieve this. Here are 7 ways that will help you guarantee your online success. 1. Have a Sales ...

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Customer Experience Innovation Creates Mutual Value

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By Lynn Hunsaker Value creation makes the world go ’round. It stimulates revenue, engagement, and productivity. Value is the secret to customer experience excellence, and that’s why value is secret to sustainable growth. But beware: sometimes value is created selfishly, for the benefit of one party at the expense of the other. (Example: fees and fines for what was previously ...

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The Future of Social Marketing Automation is Here (And Improving)

By Contributor Friendly by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roz Lemieux, CEO of, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. A 2013 study of marketing professionals identified “social media marketing” as ...

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How to Push Down Your Negative Reviews

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By TaeWoo Kim It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. - Warren Buffett Let me tell you a little story. Actually TWO. So korean people have this thing called “gae”. Gae is basically rotating savins plan. (Also known as tanda among hispanic community). Here’s ...

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Privacy and personalization: a marketer’s Catch-22

By Rachel Serpa Coined in Joseph Heller’s classic satirical novel of the same name, ‘Catch-22′ is a term that refers to a situation in which a person is trapped by completely contradictory goals or circumstances. In Heller’s book, the only way for a pilot to escape his WWII flying mission is to request psychiatric evaluation due to mental instability, and ...

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9 Google+ Tactics to Increase Your Blog’s SEO and Traffic

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By Maria Peagler Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs. Goliath scenario: while big brands are spending millions on their slick Facebook experiences, their Google+ page looks exactly the same as yours. Big brands can’t outspend you ...

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What LinkedIn’s Acquisition of Bizo Means For Marketing

By John Stetic by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. We believe it’s also a time to celebrate the ...

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