Post Marketing Persona Creation: Help–What Do I Do Next?

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By Heidi Cohen 7 Steps To Add Personae To Your Marketing (Do Not Skip #3!) A persona is a key element of social media, content or really any type of marketing. BUT persona creation is NOT a marketing destination. You develop a persona to facilitate your marketing creation and enhance its effectiveness. By employing a well-developed persona, you no longer ...

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#039: The Best Way to Upset and Insult Loyal Customers

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By Scott Stratten Subscribe on iTunesRSS Feed On this episode of the UnPodcast, we covered two primary topics: loyalty programs, and restaurant tipping. Among other things we discussed what businesses REALLY need to do to increase customer loyalty and when loyalty programs backfire and leave a bad taste in the mouth of customers. We also talked about an inappropriate response ...

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iBeacon trials: 13 brands trying to find a use case

By David Moth You’ve probably heard about iBeacons. It’s the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology. At least that’s what people generally perceive to be the case due to consumer indifference to the other technologies I mentioned, as well as the fact that ...

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Why Your Lowest-Paid Hires Can Matter The Most

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By Paul Petrone Credit: Ethan There are two coffee shops in my neighborhood: a Tim Hortons and a Dunkin’ Donuts. The prices at both are pretty much the same. The food is different – if anything I prefer Dunkin’ Donuts. And yet, I got to the Tim Hortons every morning. Why? It isn’t the advertising or the price or the ...

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3 Creative Ways to Visually Market Your Business

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By Penney Fox Every picture tells a story If there’s one thing that’s constant in social media, is that it’s constantly changing. And one of my favorite changes are the new profile design layouts. Have you noticed that these new social site layouts are giving you more opportunities for promoting your businesses? Even the new Twitter design expanded their header ...

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The Landscape of Social Login: Facebook Widens the Gap

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By Victor White As we saw in our Q1 social login data, Facebook has steadily made gains to solidify its lead as the number one identity provider on the web, particularly outside of the U.S. Facebook’s climb in popularity continued as the network made critical changes to Facebook Login to give users more control over their data. While the changes ...

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NetWORKing for a Job

By Richard Sellers WORK IS THE CORE OF NETWORKING I’m helping an acquaintance find a job. While he’s sharp and has been successful, he’s not sufficiently engaged in his job search, even after six months. Basically, he had been just going through the motions. He: Has a long elevator speech, Wrote a generic resume and incomplete LinkedIn profile, Contacted his ...

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10 Reasons Your Business Needs Infographic Marketing

By Jonathan Long If your content marketing needs a boost, then you should consider infographic marketing for several reasons. You probably know that content marketing is a great way to attract potential customers, but did you know that visual marketing outperforms every other type of content marketing by a large margin? If you are not experiencing the results you wanted ...

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A Hitchhiker’s Guide To A Content Journey

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By Jennifer Voisard Forgive the marketing speak for a minute, but I want to talk about the purchase decision process and why content journeys are so important for brands embarking on or executing their content strategy. Now, obviously real people do not consider themselves to be on a decision journey, moving through a funnel or serving as a post-purchase channel. ...

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