Bad Advice Time: Everyone Needs to Build a Personal Brand

By Margie Clayman There has been a lot of talk over the last few years regarding the importance of building a personal brand. A few examples: This article from Forbes talks about how building a personal brand is essential for your career This BusinessWeek article discusses the intricacies of managing your personal brand American Express Forum published an article back ...

Read More »

6 Keys To Creating Compelling And Shareable Content

By Marko Saric It is so easy to start a site these days. This has contributed to the internet getting bloated with common sense advice from people imitating and copying each other. Creating content is not difficult. The challenging part is creating great content that gets visited and shared. We’re all on a quest for more pageviews, social media shares ...

Read More »

The One Marketing Opportunity Everyone Is Missing

By Heidi Cohen 15 Ways To Generate Sales From The People Who Know You Best Most businesses zealously rush to test every new marketing tactic touted to attract new prospects, maintain and grow their customer base. Customer acquisition is expensive since you must invest in marketing including advertising to find, reach and convert prospects. If you’re like most marketers you’re ...

Read More »

Eight interesting digital marketing stats we saw this week

Thumbnail for 15967

By David Moth Well hello there, and welcome back to our weekly stats roundup. This time it includes data about Enhanced Campaigns, Facebook’s earnings, analytics tools, Christmas, data privacy and the thorny relationship between CIOs and CMOs. For more of this type of thing, download the Econsultancy Internet Statistics Compendium… Enhanced Campaigns a year on A year after the switch ...

Read More »

32 Ways to Squeeze Leads Out of Your Next Marketing Campaign

By Josh Haynam Ready to fill your pipeline with leads? Read on. Image source. As marketers, we spend absurd amounts of time and resources creating content and planning campaigns. For many of us, the end goal is to generate new leads that will eventually become paying customers. We know that a steady stream of leads is an essential component of ...

Read More »

The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz

By Contributor Friendly by Contributor Friendly | , founder and CEO of SnapApp, a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been ...

Read More »

Six Tips to Improve Your Landing Page Performance Today

Thumbnail for 15960

By Todd Brashear If your company uses a landing page or landing pages in its marketing, it’s one of the first things customers see when they interact with your brand online. If they like what they see and read, you’ll move them further down the sales channel. If not, they’ll often bail from the sales process altogether. With so much ...

Read More »

Data Security Considerations With the Cloud

Thumbnail for 15958

By Adam Fitzjohn Businesses of all sizes are increasingly looking towards to the cloud for their business management and ERP systems, in order to help create leaner, more efficient and effective organisations. With rapid growth in the use of Internet connected devices, expanding coverage of the latest in4G mobile broadband and the fast emerging Internet of Things, the cloud is ...

Read More »