How to help your digital marketing strategy to succeed

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By Jo Hill Earlier this year I wrote about how to start formulating a digital marketing strategy. Getting the strategy right is of course paramount. But even when the strategy is right, if it’s not understood, supported, and turned into action then it’s barely more than an academic exercise. Ella Fitzgerald was on the money when she sang “tain’t what ...

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When Emotions Compromise Your Negotiation Leverage

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By Mladen Kresic Successful businesspeople like to think of themselves as rational beings that apply thorough analysis to get optimal outcomes. Of course, this is not always the case. We’re humans, not optimizing machines: We’re biased towards doing business with people we like and trust; we succumb to pride when a calmer perspective would have yielded a better outcome for ...

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Music Lessons Make You Smarter [Infographic]

By David Eaves Would you like to sharpen up your mind and have a great time while you are doing it? Music lessons or singing lessons can be far more than just a fun hobby – they can help you to relax, make you more confident and even make you more intelligent. Many of the World’s greatest minds such as ...

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Is Your Customer Service Strategy Hurting Your Brand?

By Nick Toman The world of customer service has experienced drastic change over the past decade. While your employees on the frontline – your customer service representatives – continue to handle hundreds of customer calls a day, they’re dealing with an array of increasingly complex issues. This is because when given the option, customers would rather handle the easy stuff ...

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Make the Most of Your Website with Google Analytics

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By Mark Hansen Whether you’re an agency or a small- or medium-sized business, many of your leads may come directly from your website. Whether it’s someone making their very first contact with you via your site, or heading to your site for more information after a phone call, your website can make an important impression. It can also help you ...

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My 6 Most Effective Strategies for Marketing on Twitter

By The Wishpond Blog Unless you’ve been living under a rock for the past eight years, you’ll know that Twitter is a major player in lead generation. In this article i’m going to share with you the top 6 ways I’ve found to generate leads using Twitter. To see how powerful Twitter is at generating leads lets look at a ...

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What’s the Deal? Content Marketing for Small Businesses

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By Amanda Clark Any small business entrepreneur is at least subtly aware of content marketing, or when a company uses a combination of social media, websites, blogs, and other online assets to… Convert online visitors into customers. Take control of online brand building. Share news with followers and fans. But how important is content marketing for small businesses, really? To ...

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