The Right Way To Do Content Marketing

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By Renee Shupe When you practice content marketing, done right, your readers won’t even realize they are receiving a marketing message. By creating content that is unique, has a specific voice or style, and that imparts new ideas without forgetting the reason why the content exists, you will always be super successful. Components of content done right: Unique – When ...

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Q&A: Alex Econs on ICON Printing’s site redesign

By Amy Rodgers Back in April I was kindly invited by the team at 4Ps Marketing to attend its Ski Summit in Tignes, France. Aside from the skiing (and inevitable après-ski), I got chatting to some of its clients about their digital marketing and ecommerce efforts. One of these clients was Alex Econs, founder and director of ICON Printing; an ...

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A Short Guide to Selling Yourself (For the Modest at Heart)

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By Patrick DePuy You’re a very talented individual. You’re educated, highly skilled, respected by your peers, and a slew of people have a lot of nice things to say about you. Blushing yet? Any modest person would be. But this is no longer about being modest, because modesty doesn’t sell. And your job is to sell yourself. The catch is ...

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5 Mobile Marketing Tips for Small Businesses

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By Lisa Jeffries While there may not be one single, definitive stat available out there about just how much web traffic is “mobile”, a recent Google search (results pictured at right) shows various media outlets citing between 28% and 55% of all internet usage coming from mobile devices – and that number is significant at even the smallest estimate. So ...

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Virgin Media: the paragon of brand storytelling?

By Ben Davis The top 10 list of storytelling brands in the UK usually includes Apple, Cadbury, IKEA and Walkers. But looking at the annual list from AESOP, it’s Virgin Media that jumps out at me as a storytelling brand that breaks the mould. Here I round up some of its activity that falls into my nebulous understanding of storytelling. ...

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This Friendship Day, Pepsi India Takes You BackToSchool

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By Vinaya Naidu If you want to see a bunch of adorable kids melt your heart, you shouldn’t miss watching this one. In a new film celebrating friendship, Pepsi has taken us back to school, quite literally. The 4.14 minute video film takes us on a school journey through the lives of a gang of teenagers at their farewell party. ...

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How to grow your international sales using personalisation

By Ian McCaig Unlocking international or cross-border sales has never been as lucrative as it is today. Historically, shipping costs, lack of trust and limited information were factors in preventing growth in trade but now cross-border shopping is estimated to be worth $105bn. While this is a huge growth area for ecommerce businesses, several obstacles still prevent online customers from ...

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How to CRO and Look Good in The Process

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By Brian Pitre I was performing conversion rate optimization tests before I even knew what they were. Fresh out of college, I found myself mercilessly pounding the pavement in a quest for my first job. I went on dozens of interviews those first couple of months out of undergrad, all with conversion rates of less than zero. Wanting success and ...

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CMOs Face a Major Dilemma [Infographic]

By Amanda Batista by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. For many marketing organizations, accepting this “lack of control” is the first step toward ensuring they can get in touch with their customers’ needs. We need to ...

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