Eight more examples of geofencing you should know about

By Ben Davis Yik Yak Yik Yak is a social network without friend groups. The app uses geographical data to create a local bulletin board to which anyone in the surrounding 1.5 miles can post. Interestingly, the app has been using geofencing to protect its reputation and block anyone using the app in the vicinity of schools. This is because ...

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Interaction design: three important innovations

By Danny Bluestone Interaction design (IxD) is all about shaping the customer’s digital experience, with new research and design trends constantly inspiring technologists and designers to invent better user interfaces and widgets. So, what are some of the exciting new trends in Interaction Design and how can they create a positive impact on customer experience? In my opinion, there are ...

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What is Bulk SMS?

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By Aine Doherty For those new to Mobile Marketing you may wonder ‘what is bulk SMS’? There are a number of different terms used to describe this effective marketing channel such as; text message marketing, SMS marketing, bulk text, SMS software, business SMS or SMS alerts but they all mean the same thing. First of all SMS stands for Short ...

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How to get through Google Panda 4.0

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By Vatsala Pisharody Before we start off about how to negotiate past Google Panda 4.0, it would help to understand what the main objective of all these algorithms is- To filter out bad content and present only the best of content to the internet users. Spam content bites the dust and quality content is encouraged. The unethical means of SEO ...

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Google Alerts Has Been Updated

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By Jonathan Lewis Many content marketers rely on Google Alerts as a way of getting ideas for content, seeing what your competitors are doing online and for those vain enough – seeing what others are publishing online about you. Google has recently “beautified” their Alert service – there’s no telling just yet whether they’ve changed anything behind the scenes. The ...

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Formulate Business Cases and ROI for Marketing Analytics

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By Jason Bowden Image credit: spotfire.tibco.com Integrating business cases with data and analytics will help small business owner gain better return of investment. Using data analytics in formulating business cases can help entrepreneurs grow their business intelligence with the ability to use complex data as business solutions for their business. Accordingly, return of investments or ROI is used to measure ...

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