How To Make The Business Case For Content Curation

By Heidi Cohen 5 Ways To Prove To Your Boss You Need Content Curation Have you made the case for content curation within your organization? Don’t think that your firm needs content curation, then look at these content marketing facts and see if you’re ready to reconsider. 93% of B2B businesses use content marketing according to Content Marketing Institute and ...

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17 Must-Know Conversion Copywriting Hacks

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By Helen Nesterenko Image source Growing your readership is desirable, but it’s not enough. Professional copywriters need to convert that audience into an active customer base. How? Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Here are 17 proven copywriting strategies that can help drive up sales and give you an edge over your competition. 1. ...

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How To Make The Business Case For Content Curation

By Heidi Cohen 5 Ways To Prove To Your Boss You Need Content Curation Have you made the case for content curation within your organization? Don’t think that your firm needs content curation, then look at these content marketing facts and see if you’re ready to reconsider. 93% of B2B businesses use content marketing according to Content Marketing Institute and ...

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How Project Management Apps Help You to Always Know Everything

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By GetApp Knowing about your objectives, your resources and your risks is part of good project management – unlike crossing your fingers and just hoping you won’t get any surprises. It’s much better to map out possible scenarios and impacts, and go in with your eyes open. Otherwise you may embark on your project, happily oblivious of holes in your ...

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How to Use the New Twitter Analytics for Business

By Karolina Nowak Businesses are using social media to increase customer engagement and drive business goals. As social media efforts increase, so does the need to measure ROI, which means understanding the analytics tools available. Knowing how you’re doing and reporting on social media success is important, however, understanding what to measure and how to use analytics can challenging. Twitter ...

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10 very cool examples of experiential marketing

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By David Moth Experiential marketing, what is it good for? The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience. If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than ...

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Facebook advertising seasonality: what’s the story?

By Jon Myers With all media we see seasonal shifts in effectiveness, which is why it’s important for advertisers to be aware of seasonality across media and optimise around it. As newer advertising platforms like Facebook develop and evolve we start to get a sense of some of the seasonal factors at play. As such, we thought we’d dig into ...

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