Enhanced Campaigns a year on: how have marketers adapted?

By David Moth In early 2013 Google overhauled the way PPC worked with the announcement of Enhanced Campaigns. The new system enabled (or forced) marketers to manage their mobile and desktop PPC bids within the same campaign. While the stated aim was to simplify how PPC campaigns were run and reflect the way consumers shift between devices, some marketers felt ...

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The era of data-driven marketing [Infographic]

By Graham Charlton Analytics produces insights which drive business improvements, though more companies need to provide the staff and resources to make the most of this technology. Our Measurement and Analytics report, produced in association with Lynchpin, found that there is an analytics skills gap which is holding back implementation. Skills shortages are most apparent in the use of digital ...

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Increase Your Productivity: Declutter

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By Susan Poirier We have all heard that time and again, but it holds true. If you live and work in disorganization, your mindset and output will reflect your surroundings. Sure, we have some disorder or “organized piles” of stuff, but when there is overload, it overflows. Clutter influences the way you work and the way you live. It impacts ...

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Post Marketing Persona Creation: Help–What Do I Do Next?

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By Heidi Cohen 7 Steps To Add Personae To Your Marketing (Do Not Skip #3!) A persona is a key element of social media, content or really any type of marketing. BUT persona creation is NOT a marketing destination. You develop a persona to facilitate your marketing creation and enhance its effectiveness. By employing a well-developed persona, you no longer ...

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#039: The Best Way to Upset and Insult Loyal Customers

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By Scott Stratten Subscribe on iTunesRSS Feed On this episode of the UnPodcast, we covered two primary topics: loyalty programs, and restaurant tipping. Among other things we discussed what businesses REALLY need to do to increase customer loyalty and when loyalty programs backfire and leave a bad taste in the mouth of customers. We also talked about an inappropriate response ...

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iBeacon trials: 13 brands trying to find a use case

By David Moth You’ve probably heard about iBeacons. It’s the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology. At least that’s what people generally perceive to be the case due to consumer indifference to the other technologies I mentioned, as well as the fact that ...

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Why Your Lowest-Paid Hires Can Matter The Most

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By Paul Petrone Credit: Ethan There are two coffee shops in my neighborhood: a Tim Hortons and a Dunkin’ Donuts. The prices at both are pretty much the same. The food is different – if anything I prefer Dunkin’ Donuts. And yet, I got to the Tim Hortons every morning. Why? It isn’t the advertising or the price or the ...

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3 Creative Ways to Visually Market Your Business

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By Penney Fox Every picture tells a story If there’s one thing that’s constant in social media, is that it’s constantly changing. And one of my favorite changes are the new profile design layouts. Have you noticed that these new social site layouts are giving you more opportunities for promoting your businesses? Even the new Twitter design expanded their header ...

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The Landscape of Social Login: Facebook Widens the Gap

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By Victor White As we saw in our Q1 social login data, Facebook has steadily made gains to solidify its lead as the number one identity provider on the web, particularly outside of the U.S. Facebook’s climb in popularity continued as the network made critical changes to Facebook Login to give users more control over their data. While the changes ...

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