It’s Time to Fire Your Friends, Your Family, and Probably Yourself

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By Aaron Easterly How The Sharing Economy Is Placing a Premium on Personal Time There’s no denying that sharing-economy companies like Airbnb, Uber and Rent the Runway are making waves socially, culturally and economically. They’re forcing laws to be re-examined, consumer behaviors to shift, and market valuations to sky-rocket. It’s easy to understand why these companies, and the sharing economy ...

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How to Increase Your Instagram Engagement by 182%

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By Neil Patel You may know Instagram as the place for sharing selfies, but it is one of the fastest growing social media platforms with over 200 million users. It gets 15 times more user engagement than Facebook and 40 times more engagement than Twitter. So, how can you and your company leverage this fast-growing social site? To help you ...

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10 Signs Your Job Interview Went Well

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By Scarlett Wilson So you’ve sent all your applications off and you’ve managed to bag yourself a job interview. Great – you’re half way there! You’ve prepared for your interview and hopefully researched the company inside and out. If you haven’t prepared for your interview yet – have a look at our top tips to ace your interview. To those ...

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34 Social Media Truths in a Nutshell

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By Pam Moore We all know the social web is filled with a lot of fud and questionable information. Sometimes it is hard to make your way through the promises, tweets, differing opinions and more. This episode of the Social Zoom Factor podcast provides you with 34 Social Media Truths we have known to be true. The Social Media Truth ...

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What Makes People Click and Convert [Infographic]

By Martin Schneck Ever notice those giant SUBSCRIBE buttons? Those, among many other buttons, are calls-to-action. Also known as CTAs, these buttons lead each person to make a decision. That decision could be to subscribe to a newsletter, purchase something, download something, watch something–anything, really. So naturally, you want to make your CTA as appealing as possible, to get every ...

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Live First. Post Later.

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By Amber Osborne This past weekend I was at a concert in Vegas for my birthday. It was a tour opener for the bands Nine Inch Nails and Soundgarden, each iconic bands in their own rock genres. I’ve seen Nine Inch Nails a few times in the past; it’s always an unforgettable energetic show where the whole crowd becomes a ...

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7 Things to Maximize Your Return on Networking Events

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By Personal Branding Blog Last week, I focused on the 5 Things You Need to Stop Doing Now to Make Strong Connections in 2015. This week, I’m focusing on you busy professionals who are challenged by making time and maximizing the networking events you attend. 1. Build the conversation A conversation can get rather dry if you don’t know what ...

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Should the phrase ‘native advertising’ be retired?

By Ben Davis Native advertising can cause a bit of a headache. The IAB is yet to offer a definition of the phrase, which is being used in a rather flexible manner by many ad networks. The Guardian and BuzzFeed are two prominent examples of publishers that refer to ‘sponsored’ or ‘promoted’ content. This seems a lot less ambiguous and ...

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Why Your Website Needs A Facelift

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By Scott Siders The look and feel of their website is a touchy subject for some businesses. They built a shiny new site a few years ago—at a pretty penny. They spent countless hours going back and forth with the designer and writer, and were more relieved than anything when the site finally went live. Sound familiar? If you haven’t ...

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