Six Tips to Improve Your Landing Page Performance Today

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By Todd Brashear If your company uses a landing page or landing pages in its marketing, it’s one of the first things customers see when they interact with your brand online. If they like what they see and read, you’ll move them further down the sales channel. If not, they’ll often bail from the sales process altogether. With so much ...

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Data Security Considerations With the Cloud

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By Adam Fitzjohn Businesses of all sizes are increasingly looking towards to the cloud for their business management and ERP systems, in order to help create leaner, more efficient and effective organisations. With rapid growth in the use of Internet connected devices, expanding coverage of the latest in4G mobile broadband and the fast emerging Internet of Things, the cloud is ...

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Improve Employee Productivity with Flextime

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By Shiwen Yap In enhancing employee performance and welfare, “flextime” is an increasingly crucial “flexwork” tool. Flextime enables greater productivity, especially when integrated with cloud computing applications such as Dropbox and Google Drive. Time is not a meaningful KPI in knowledge work, given technical improvements have reduced the link between productivity and time. This gels with the emerging wisdom that ...

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Facebook Ad Revenue Sees Huge Growth Driven By Mobile Success

By Miranda Miller They must be feeling silly right about now. Clearly, someone is clicking those Facebook ads. A whole lot of people, it seems. Facebook Forrester flat out says Facebook marketing doesn’t work. The Atlantic questions whether any Internet advertising is effective at all. They must be feeling silly right about now. Clearly, someone is clicking those Facebook ads. ...

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Taylor Swift Responds To Fan Through Instagram Comment

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By Amanda Peterlin When it comes to Taylor Swift, either you’re on board or you’re not. Some anti-Swift people say she doesn’t act her age, especially in her song lyrics but she certainly showed maturity and a sense of depth and compassion through her response to a fan on Instagram. Hannah, or @sherbetswift on Instagram, posted a message asking for ...

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The 5 Types of Content Every Salesperson Needs

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By Prialto Consumers often find it difficult to trust sales reps. In fact, 92% of people don’t trust companies who cold call them. The average email subscriber gets 416 commercial messages per month and the average American is exposed to 247 commercial messages each day according to Consumer Reports. People are being bombarded by sales and marketing messages each day, ...

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Are Social Media Teams Shrinking Or Changing?

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By Olivier Choron I read a great whitepaper recently on the “State of Corporate Social Media” by USM. One of the things which caught my imagination was a section about social media teams apparently getting smaller, which seems a little counterintuitive considering most businesses see social media as a key channel; but is it? At the beginning Going back to ...

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4 Ways B2B Marketers Can Increase Email Engagement

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By Idan Carmeli I recently delivered a marketing automation best practices session to a veteran team of B2B marketers. While some of the ideas I’ve shared got traction with the team, at the end of the session, one of the managers spoke up and provided the feedback that her team has “plenty of experience running email marketing campaigns” and quite ...

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