Taylor Swift Responds To Fan Through Instagram Comment

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By Amanda Peterlin When it comes to Taylor Swift, either you’re on board or you’re not. Some anti-Swift people say she doesn’t act her age, especially in her song lyrics but she certainly showed maturity and a sense of depth and compassion through her response to a fan on Instagram. Hannah, or @sherbetswift on Instagram, posted a message asking for ...

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The 5 Types of Content Every Salesperson Needs

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By Prialto Consumers often find it difficult to trust sales reps. In fact, 92% of people don’t trust companies who cold call them. The average email subscriber gets 416 commercial messages per month and the average American is exposed to 247 commercial messages each day according to Consumer Reports. People are being bombarded by sales and marketing messages each day, ...

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Are Social Media Teams Shrinking Or Changing?

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By Olivier Choron I read a great whitepaper recently on the “State of Corporate Social Media” by USM. One of the things which caught my imagination was a section about social media teams apparently getting smaller, which seems a little counterintuitive considering most businesses see social media as a key channel; but is it? At the beginning Going back to ...

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4 Ways B2B Marketers Can Increase Email Engagement

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By Idan Carmeli I recently delivered a marketing automation best practices session to a veteran team of B2B marketers. While some of the ideas I’ve shared got traction with the team, at the end of the session, one of the managers spoke up and provided the feedback that her team has “plenty of experience running email marketing campaigns” and quite ...

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Your Brand Isn’t Boring: 7 Tips For Social Media Success

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By Caitlin Nicholson Betty Francis (née Hofstadt, formerly Draper) said it best on the popular AMC TV series Mad Men: “Only boring people are bored.” While Betty’s parenting skills might be debatable, at best, this quote can apply to more than just childhood playtime. It can apply to your brand’s social media efforts. Sure, the term “boring” is very subjective. ...

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WTF Does Kevin Spacey Know About Content Marketing?

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By Michael Brenner The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The Usual Suspects, American Beauty, and of course most recently in the binge-inducing Netflix series The House of Cards. But the Oscar-winning actor, director, ...

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Five interview questions to ask search marketing candidates

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By Kelvin Newman Recruiting the right talent for your team is tricky no matter what industry you’re in, but people working in search marketing face some very particular challenges. There aren’t a lot of experienced and talented people to go around. Equally, experience doesn’t always correlate with talent. There are a lot of excellent search marketers with only a few ...

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