The One Marketing Opportunity Everyone Is Missing

By Heidi Cohen 15 Ways To Generate Sales From The People Who Know You Best Most businesses zealously rush to test every new marketing tactic touted to attract new prospects, maintain and grow their customer base. Customer acquisition is expensive since you must invest in marketing including advertising to find, reach and convert prospects. If you’re like most marketers you’re ...

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Eight interesting digital marketing stats we saw this week

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By David Moth Well hello there, and welcome back to our weekly stats roundup. This time it includes data about Enhanced Campaigns, Facebook’s earnings, analytics tools, Christmas, data privacy and the thorny relationship between CIOs and CMOs. For more of this type of thing, download the Econsultancy Internet Statistics Compendium… Enhanced Campaigns a year on A year after the switch ...

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32 Ways to Squeeze Leads Out of Your Next Marketing Campaign

By Josh Haynam Ready to fill your pipeline with leads? Read on. Image source. As marketers, we spend absurd amounts of time and resources creating content and planning campaigns. For many of us, the end goal is to generate new leads that will eventually become paying customers. We know that a steady stream of leads is an essential component of ...

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The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz

By Contributor Friendly by Contributor Friendly | , founder and CEO of SnapApp, a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been ...

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Six Tips to Improve Your Landing Page Performance Today

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By Todd Brashear If your company uses a landing page or landing pages in its marketing, it’s one of the first things customers see when they interact with your brand online. If they like what they see and read, you’ll move them further down the sales channel. If not, they’ll often bail from the sales process altogether. With so much ...

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Data Security Considerations With the Cloud

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By Adam Fitzjohn Businesses of all sizes are increasingly looking towards to the cloud for their business management and ERP systems, in order to help create leaner, more efficient and effective organisations. With rapid growth in the use of Internet connected devices, expanding coverage of the latest in4G mobile broadband and the fast emerging Internet of Things, the cloud is ...

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Improve Employee Productivity with Flextime

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By Shiwen Yap In enhancing employee performance and welfare, “flextime” is an increasingly crucial “flexwork” tool. Flextime enables greater productivity, especially when integrated with cloud computing applications such as Dropbox and Google Drive. Time is not a meaningful KPI in knowledge work, given technical improvements have reduced the link between productivity and time. This gels with the emerging wisdom that ...

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Facebook Ad Revenue Sees Huge Growth Driven By Mobile Success

By Miranda Miller They must be feeling silly right about now. Clearly, someone is clicking those Facebook ads. A whole lot of people, it seems. Facebook Forrester flat out says Facebook marketing doesn’t work. The Atlantic questions whether any Internet advertising is effective at all. They must be feeling silly right about now. Clearly, someone is clicking those Facebook ads. ...

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Taylor Swift Responds To Fan Through Instagram Comment

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By Amanda Peterlin When it comes to Taylor Swift, either you’re on board or you’re not. Some anti-Swift people say she doesn’t act her age, especially in her song lyrics but she certainly showed maturity and a sense of depth and compassion through her response to a fan on Instagram. Hannah, or @sherbetswift on Instagram, posted a message asking for ...

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