A Beginner’s Guide to Pinterest

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By Camilla Bradley If you’re not on Pinterest yet, you should be! With over 70 million users worldwide this social platform is one of the hottest sites for photography, yet so many businesses are still unsure about it. In a nutshell, Pinterest is a visual pinboard site that lets you ‘pin’ or collect images and add them to your own ...

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Searching For Customers In LinkedIn’s Haystack Of Members?

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By Gerry Moran “Hello, can you tell me who the decision-maker is for enterprise software decisions?” Sound familiar – whether you are making or receiving a call? Now that sounds like searching for a needle in the proverbial LinkedIn haystack. Is that effective prospecting or cold calling? Does effective prospecting mean conducting a broad search on LinkedIn and using that ...

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10 Benefits of Social Media for Business Every Skeptic Should Know

By Kristina Cisnero Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. However, there are still skeptics who still don’t see or understand the benefits of social ...

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Social Media Advertising Doesn’t Work?

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By Angela Hausman, PhD Social media advertising doesn’t work? In a recent article, Inc Magazine touted Gallup survey results showing users aren’t motivated by your Facebook, Twitter and other social media advertising efforts. Do these results show social media advertising doesn’t work? Should you ditch your expensive plans for advertising on social networks? Well, before the CMO and digital marketing ...

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5 Reasons Businesses Should Invest in a Mobile App

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By BusinessVibes Despite the rise of mobile traffic, only 28 percent of businesses have a mobile app. Here are five big reasons why you need to buck the trend and create an app for your company. People Spend More Time on Mobile Apps You might be surprised to hear that mobile users spend 89 percent of the time that they’re ...

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Don’t Buy Hosting Before Debunking These 5 Hosting Myths

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By Jerry Low People shopping for their first web host are undoubtedly assaulted with flashy offers and inexplicable features from a barrage of providers – sorting through all of the options and terms can be overwhelming, nevermind frustrating. And while there are plenty of excellent providers out there, it’s all too easy for first-time shoppers especially to be tricked with ...

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The 4 Steps To Opening Your Agency’s Data

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By Josh Davis Open government is not about releasing every bit and byte you’ve ever collected to the world. Without context and structure, that data will not be applied in ways that will most benefit you and your constituents. We have identified four steps to help your agency move along the data flow process. But before taking a single step, ...

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5 Point Quality Assurance Checklist for Your Social Media Posts

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By Helen Nesterenko Your social media engagement traffic, engagement, and exposure are critical to your success. You need to score home runs with every piece of content. It is dishearteningly easy to for users to unsubscribe, un-like, or un-follow, your feed, especially given the perpetual email bombardment with endless streams of content. Users can thus be super selective regarding what ...

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