Customer Experience Innovation Creates Mutual Value

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By Lynn Hunsaker Value creation makes the world go ’round. It stimulates revenue, engagement, and productivity. Value is the secret to customer experience excellence, and that’s why value is secret to sustainable growth. But beware: sometimes value is created selfishly, for the benefit of one party at the expense of the other. (Example: fees and fines for what was previously ...

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The Future of Social Marketing Automation is Here (And Improving)

By Contributor Friendly by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. A 2013 study of marketing professionals identified “social media marketing” as ...

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How to Push Down Your Negative Reviews

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By TaeWoo Kim It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. - Warren Buffett Let me tell you a little story. Actually TWO. So korean people have this thing called “gae”. Gae is basically rotating savins plan. (Also known as tanda among hispanic community). Here’s ...

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Privacy and personalization: a marketer’s Catch-22

By Rachel Serpa Coined in Joseph Heller’s classic satirical novel of the same name, ‘Catch-22′ is a term that refers to a situation in which a person is trapped by completely contradictory goals or circumstances. In Heller’s book, the only way for a pilot to escape his WWII flying mission is to request psychiatric evaluation due to mental instability, and ...

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9 Google+ Tactics to Increase Your Blog’s SEO and Traffic

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By Maria Peagler Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs. Goliath scenario: while big brands are spending millions on their slick Facebook experiences, their Google+ page looks exactly the same as yours. Big brands can’t outspend you ...

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What LinkedIn’s Acquisition of Bizo Means For Marketing

By John Stetic by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. We believe it’s also a time to celebrate the ...

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4 Ways Google Webmaster Tools Helps Your Content Marketing

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By Ryan Kettler As a small business owner, marketer, or solopreneur, you wear a lot of hats, and you wouldn’t have it any other way. You love multi-tasking, juggling responsibilities, and understanding every aspect of your business, but there’s one title that many of you shy away from: webmaster. There’s good reason for that. Being a webmaster is a full-time ...

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12 Best Slideshares of 2014 (So Far)

By Michael Brenner Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities, it looks like it might not be a huge secret any longer. I am see a ...

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