What Role Do Videos Play in Your Content Portfolio?

By Michelle Hill With YouTube often referred to as ‘the number two search engine in the world’ and a third of all online activity apparently being spent watching video (via Digital Sherpa), you’d be crazy not to include video in your content portfolio. Video brings a whole new dimension to your content, allowing you to connect with time-pressed prospects and, ...

Read More »

9 Free Tools & Software to Streamline Your Business

Thumbnail for 16295

By Renee Shupe People love quoting that nothing in life is free, but when it comes to awesome software and tools that you can put into use for your business right now, nothing could be further from the truth. There is great free software and tools available that can help you run your entire business. Open Office This is a ...

Read More »

4 Tips to Create a Solid Lead Generation Strategy

By Comm100 The landscape of lead generation is in a constant state of evolution, and the speed in which it changes continues to pick up the pace. Several ‘new and popular’ strategies that were once believed to be the most effective are getting pushed to the backburner: many of them having come about within the last five years. For instance, ...

Read More »

Bacon’s Law of B2B Sales & Marketing

By Ed Marsh “He that will not apply new remedies must expect new evils; for time is the greatest innovator.” Sir Francis Bacon Pretty straightforward…and in a single sentence the “father of modern science” succinctly diagnoses why your sales have stagnated or slowed. The sales and marketing approach that worked so well in the 90s, and then began to slip ...

Read More »

SEO Then and Now

Thumbnail for 16289

By Govind Agarwal Search engine optimization is a term frequently used by web professionals. From the advent of search after the birth of myriad websites to this very day, optimizing a website for both users and search engines has become common practice. During the formative years users of online search, website owners and developers would scarcely think of writing for ...

Read More »

Guest Blogging is (Really) Dead! 4 Things to Do Instead

Thumbnail for 16285

By VerticalResponse It wasn’t too long ago, (a year or so) that nearly everyone working in the field of search engine optimization (SEO) would suggest using “high quality” guest blogging as part of a link building strategy. Well, in January of this year, Matt Cutts, Head of Webspam at Google, put a dagger in the heart of guest bloggers, calling ...

Read More »