What LinkedIn’s Acquisition of Bizo Means For Marketing

By John Stetic by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. We believe it’s also a time to celebrate the ...

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4 Ways Google Webmaster Tools Helps Your Content Marketing

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By Ryan Kettler As a small business owner, marketer, or solopreneur, you wear a lot of hats, and you wouldn’t have it any other way. You love multi-tasking, juggling responsibilities, and understanding every aspect of your business, but there’s one title that many of you shy away from: webmaster. There’s good reason for that. Being a webmaster is a full-time ...

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12 Best Slideshares of 2014 (So Far)

By Michael Brenner Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities, it looks like it might not be a huge secret any longer. I am see a ...

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5 Ways to Add Interactive Content to Marketing

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By William Comcowich Content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer. As more brands realize this, they’re working with tools that foster real interaction from page visitors. Interactive content doesn’t just encourage action from visitors — it responds to them. What is Interactive Content? Interactive ...

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Privacy and personalization: a marketers’ Catch-22

By Rachel Serpa Coined in Joseph Heller’s classic satirical novel of the same name, ‘Catch-22′ is a term that refers to a situation in which a person is trapped by completely contradictory goals or circumstances. In Heller’s book, the only way for a pilot to escape his WWII flying mission is to request psychiatric evaluation due to mental instability, and ...

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How to use Google Analytics URL builder to track campaigns

By Graham Charlton We’re pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness. To this end, we’re big users of Google Analytics, supplemented by paid tools from Moz and others. We use a bunch of custom reports, segments and dashboards for measurement but I’ve only recently come ...

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9 Pillars for a Killer Content Marketing Strategy

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By Nelson Dias Image source Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you… 80% of American Internet users interact with blogs and social media. 70% of people would rather learn about a company through articles than through ads. ...

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