My 6 Most Effective Strategies for Marketing on Twitter

By The Wishpond Blog Unless you’ve been living under a rock for the past eight years, you’ll know that Twitter is a major player in lead generation. In this article i’m going to share with you the top 6 ways I’ve found to generate leads using Twitter. To see how powerful Twitter is at generating leads lets look at a ...

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What’s the Deal? Content Marketing for Small Businesses

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By Amanda Clark Any small business entrepreneur is at least subtly aware of content marketing, or when a company uses a combination of social media, websites, blogs, and other online assets to… Convert online visitors into customers. Take control of online brand building. Share news with followers and fans. But how important is content marketing for small businesses, really? To ...

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It’s SEO Jim, But Not as We Know It

By Toby Rosenbloom If quality content is now the best route to the top of a Google search, has the dark art of SEO been relegated to the footnotes of digital marketing history? Yes and, er, no. While black hat SEO, such as stuffing your webpages full of keywords, may be as old hat as a Frank Spencer beret, the ...

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Copyright Infringement: Hey, That’s My Post

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By Susan Poirier What does a Senior Director of a Jacksonville Florida real estate agency have in common with Ace Concierge? Not a hell of a lot except copyright infringement of an old blog post of mine. I was doing some research to repurpose a post and there it was; with the exact same title and contents. While I have ...

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The Right Way To Do Content Marketing

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By Renee Shupe When you practice content marketing, done right, your readers won’t even realize they are receiving a marketing message. By creating content that is unique, has a specific voice or style, and that imparts new ideas without forgetting the reason why the content exists, you will always be super successful. Components of content done right: Unique – When ...

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Q&A: Alex Econs on ICON Printing’s site redesign

By Amy Rodgers Back in April I was kindly invited by the team at 4Ps Marketing to attend its Ski Summit in Tignes, France. Aside from the skiing (and inevitable après-ski), I got chatting to some of its clients about their digital marketing and ecommerce efforts. One of these clients was Alex Econs, founder and director of ICON Printing; an ...

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A Short Guide to Selling Yourself (For the Modest at Heart)

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By Patrick DePuy You’re a very talented individual. You’re educated, highly skilled, respected by your peers, and a slew of people have a lot of nice things to say about you. Blushing yet? Any modest person would be. But this is no longer about being modest, because modesty doesn’t sell. And your job is to sell yourself. The catch is ...

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5 Mobile Marketing Tips for Small Businesses

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By Lisa Jeffries While there may not be one single, definitive stat available out there about just how much web traffic is “mobile”, a recent Google search (results pictured at right) shows various media outlets citing between 28% and 55% of all internet usage coming from mobile devices – and that number is significant at even the smallest estimate. So ...

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