How to Use the New Twitter Analytics for Business

By Karolina Nowak Businesses are using social media to increase customer engagement and drive business goals. As social media efforts increase, so does the need to measure ROI, which means understanding the analytics tools available. Knowing how you’re doing and reporting on social media success is important, however, understanding what to measure and how to use analytics can challenging. Twitter ...

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10 very cool examples of experiential marketing

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By David Moth Experiential marketing, what is it good for? The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience. If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than ...

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Facebook advertising seasonality: what’s the story?

By Jon Myers With all media we see seasonal shifts in effectiveness, which is why it’s important for advertisers to be aware of seasonality across media and optimise around it. As newer advertising platforms like Facebook develop and evolve we start to get a sense of some of the seasonal factors at play. As such, we thought we’d dig into ...

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9 Keys To Brand Publishing Success

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By Michael Brenner Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. And yet we continue to expect brands and publishers to engage with us directly. In order to save ...

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How To Make The Business Case For Content Curation

By Heidi Cohen 5 Ways To Prove To Your Boss You Need Content Curation Have you made the case for content curation within your organization? Don’t think that your firm needs content curation, then look at these content marketing facts and see if you’re ready to reconsider. 93% of B2B businesses use content marketing according to Content Marketing Institute and ...

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Marketer’s Guide to Mobile Marketing Orchestration

By Kaila Garrison by Kaila Garrison | Tweet this It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing. Mobile has completely changed the way we interact with the world, from the way we consume and spread information to the ways we work and interact ...

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HTTP Status Codes and What They Mean

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By Greg Taylor WordPress makes the web easy for non-technical people. But every once in a while something technical comes up and you need to know how to deal with it. HTTP status codes are one of these very things. These codes tell us what is happening with your server, site and specific pages on your site. Rather than explaining ...

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Eight more examples of geofencing you should know about

By Ben Davis Yik Yak Yik Yak is a social network without friend groups. The app uses geographical data to create a local bulletin board to which anyone in the surrounding 1.5 miles can post. Interestingly, the app has been using geofencing to protect its reputation and block anyone using the app in the vicinity of schools. This is because ...

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