Are Social Media Teams Shrinking Or Changing?

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By Olivier Choron I read a great whitepaper recently on the “State of Corporate Social Media” by USM. One of the things which caught my imagination was a section about social media teams apparently getting smaller, which seems a little counterintuitive considering most businesses see social media as a key channel; but is it? At the beginning Going back to ...

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4 Ways B2B Marketers Can Increase Email Engagement

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By Idan Carmeli I recently delivered a marketing automation best practices session to a veteran team of B2B marketers. While some of the ideas I’ve shared got traction with the team, at the end of the session, one of the managers spoke up and provided the feedback that her team has “plenty of experience running email marketing campaigns” and quite ...

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Your Brand Isn’t Boring: 7 Tips For Social Media Success

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By Caitlin Nicholson Betty Francis (née Hofstadt, formerly Draper) said it best on the popular AMC TV series Mad Men: “Only boring people are bored.” While Betty’s parenting skills might be debatable, at best, this quote can apply to more than just childhood playtime. It can apply to your brand’s social media efforts. Sure, the term “boring” is very subjective. ...

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WTF Does Kevin Spacey Know About Content Marketing?

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By Michael Brenner The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The Usual Suspects, American Beauty, and of course most recently in the binge-inducing Netflix series The House of Cards. But the Oscar-winning actor, director, ...

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Five interview questions to ask search marketing candidates

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By Kelvin Newman Recruiting the right talent for your team is tricky no matter what industry you’re in, but people working in search marketing face some very particular challenges. There aren’t a lot of experienced and talented people to go around. Equally, experience doesn’t always correlate with talent. There are a lot of excellent search marketers with only a few ...

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Four reasons why marketers need to think like journalists

By Steve Masters When we suggest that marketers should think like journalists, we don’t mean you should start hacking phone calls and selling kidneys to get the next big scoop. Trust me, having worked as a journalist in some capacity for more than six years, I can tell you that not all journalists are like that (and besides, I no ...

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Spotlight on data privacy: three steps to building consumer trust

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By Glen Hartman Consumer concern about data privacy has shifted over the past decade. More than ten years ago, consumers were concerned when companies such as Amazon analyzed their data to provide them with a recommended list of products they may be interested in based on their purchase habits. Fast forwarding to today, many consumers now expect companies to mine ...

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Top 5 Wearable Tech You Haven’t Heard of Yet

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By Christine Donato When you were a kid did you ever imagine that life someday would be like an episode of The Jetsons? If so, you’re in luck. Forecast calls for 19 billion connected things by 2016, and the wearable technology sector is set to skyrocket from $3-5 billion in revenue to $30-50 billion over the next 2 years. The ...

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7 Ways to Guarantee Your Online Success

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By Warren Knight For any online business, you need to always have more traffic to make sure your business is thriving online. Some businesses struggle to plan how they are actually going to achieve online success and through what avenues they will achieve this. Here are 7 ways that will help you guarantee your online success. 1. Have a Sales ...

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