3D printing – check me out!

By Ashley Friedlein I’m intrigued by 3D printing. It feels like there might be something in it. It could revolutionise business models and customer experiences in a way that is almost as disruptive as ecommerce and digital have been. You used to go to a shop to buy something; then you could phone to order it; then you could go ...

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Are explainer videos still effective in 2014?

By Eric Doucet Recently I came across a Quora question that asked if explainer videos are still effective in 2014. I posted a response on Quora, but I think the question is worthwhile enough to have its very own blog post. Now, I must disclose an obvious bias towards explainer videos and video marketing in general. After all, it’s our ...

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Uninstall SafeFinder Search Bar

Linkury SafeFinder Removal

Here’s how to uninstall SafeFinder Search Bar using two free software tools. To remove SafeFinder, I tried a number of malware removal tools, and I found this combination to be the best option for me. I hope this works for you, too. The two software tools I used to remove SafeFinder are CCleaner (version 4.06.4324) and SpyBot Search and Destroy ...

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Audience Wars: TV and Online Advertisers Want Your Attention—And They’re Using Each Other to Get It

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By Hannah Brenzel One of the most talked-about issues in the marketing space is advertiser budgets—and where they’re going. Online video? Traditional television? Most of the reports are all over the board. However, when it comes to promoting television shows or online programs, advertisers are actually fighting for one another’s audience. This tug-of-war is entertaining, to say the least. Television ...

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Native advertising: the Guardian Labs way

By Ben Davis Guardian Labs began in early 2014 with its aim to work with clients to create sponsored content opportunities. This is a trend in publishing with BuzzFeed and The Telegraph (and more besides) experimenting with in-house content creation tailored for brands. The Guardian is seeking to rise above some of the disquiet around native advertising (is it a ...

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How to help your digital marketing strategy to succeed

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By Jo Hill Earlier this year I wrote about how to start formulating a digital marketing strategy. Getting the strategy right is of course paramount. But even when the strategy is right, if it’s not understood, supported, and turned into action then it’s barely more than an academic exercise. Ella Fitzgerald was on the money when she sang “tain’t what ...

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When Emotions Compromise Your Negotiation Leverage

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By Mladen Kresic Successful businesspeople like to think of themselves as rational beings that apply thorough analysis to get optimal outcomes. Of course, this is not always the case. We’re humans, not optimizing machines: We’re biased towards doing business with people we like and trust; we succumb to pride when a calmer perspective would have yielded a better outcome for ...

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Music Lessons Make You Smarter [Infographic]

By David Eaves Would you like to sharpen up your mind and have a great time while you are doing it? Music lessons or singing lessons can be far more than just a fun hobby – they can help you to relax, make you more confident and even make you more intelligent. Many of the World’s greatest minds such as ...

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Is Your Customer Service Strategy Hurting Your Brand?

By Nick Toman The world of customer service has experienced drastic change over the past decade. While your employees on the frontline – your customer service representatives – continue to handle hundreds of customer calls a day, they’re dealing with an array of increasingly complex issues. This is because when given the option, customers would rather handle the easy stuff ...

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