Bacon’s Law of B2B Sales & Marketing

By Ed Marsh “He that will not apply new remedies must expect new evils; for time is the greatest innovator.” Sir Francis Bacon Pretty straightforward…and in a single sentence the “father of modern science” succinctly diagnoses why your sales have stagnated or slowed. The sales and marketing approach that worked so well in the 90s, and then began to slip ...

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SEO Then and Now

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By Govind Agarwal Search engine optimization is a term frequently used by web professionals. From the advent of search after the birth of myriad websites to this very day, optimizing a website for both users and search engines has become common practice. During the formative years users of online search, website owners and developers would scarcely think of writing for ...

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Guest Blogging is (Really) Dead! 4 Things to Do Instead

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By VerticalResponse It wasn’t too long ago, (a year or so) that nearly everyone working in the field of search engine optimization (SEO) would suggest using “high quality” guest blogging as part of a link building strategy. Well, in January of this year, Matt Cutts, Head of Webspam at Google, put a dagger in the heart of guest bloggers, calling ...

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The Hubcast: Finally, a Podcast Just for HubSpotters!

By George Thomas The Hubcast Podcast Episode 001 Note from Marcus*** As I’ve discussed recently here on TSL, podcasting (audio communication) is exploding. And as I’ve been regularly podcasting every two weeks this year, my love for this medium has only continued to grow. It is for this reason that I’ve (along w/ my weekly co-host George Thomas) started a ...

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Product Hunt, PR tools and my advice for startups

By Maximilian Tatton-Brown ProductHunt is brilliant. People share new products they’ve found and, in the manner of Reddit and HackerNews, the crowd of readers vote the best to the top. You know that guy/gal you follow on Twitter who always seems to be a source of neat things? These are the secret places they spend their time. Because there are ...

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